Celebrity Endorsements, also called Influencer Marketing now
The value of influencer marketing
Social Media influencers are the new era celebrities of the internet. Instagram Influencer Marketing is a well-known digital marketing strategy, there are many other networks that are growing for influencers. It is more effective to hire an Instagram Influencer with 100,000 raging online superfans than paying a local celebrity that charges way too much. According to Adweek, the industry is set to reach $10 billion in worth by 2020. Other networks like Snapchat, YouTube, and TikTok have their own set of influencers with different demographics.
Rule #1: BUILD A RELATIONSHIP NOT POSTS
Companies like Mercedes Benz, Subaru, Tesla, Microsoft, Daniel Wellington, SodaStream and even Google use Influencer Marketing.
However, Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.
At Glitch we have build our own personal brands and work with big international brands
through our Instagram accounts. We have created networks with well over +1 million impressions daily using our strategies.
We have built and sold these accounts to businesses and continue to grow these accounts locally and most important: organically.
The Power of Influencer Marketing
Imagine this: a local Instagrammer has 20,000 followers. They have to build a community of superfans that believes them everything they say. Their main audience is located in your city. Their engagement rate (the number of people that like, share, and comment) is above average at 10%. That means 2000 people always engage with a post (at least).
Now, you and your local coffee shop are struggling but you have a cute little location somewhere hidden in your town. You invite an Instagram Influencer to join you and ask for a picture upload dedicated to your business. In return, you either offer money or a gift card. The influencer posts a picture dedicated to your business and talks about how much they love the coffee shop. At least 2000 people engage with a like or comment (this rate is usually always higher). Before you know it 10% of them (200 people) show up wanting to try your coffee shop.
200 x $2,50 = $500 more in revenue in one day. Image this everyday.