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GEOFENCE MARKETING - Putting location to work

What is Geofence Marketing?



Geofencing is a location-based service in which your phone and its software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence. Your smartphone sends us a device ID which we can than track and target with ads.

Depending on how a geofence is configured it can prompt mobile push notifications, trigger text messages or alerts, send targeted advertisements on on specific devices across social media and banner ads across the internet, disable certain technology or deliver location-based marketing data

Where are geofence ads

served?


What we’re doing is we’re building what’s called a digital geofence around one or more locations. Anybody that walks inside those locations, we now have the ability to serve ads to those individuals, both while they’re there at that location, and after they leave that location for up to 30 days. Where will they see those ads? There’s two different ways. We have access to well over 700,000 apps, you think about Angry Birds, Words with Friends, weather.com, and the Weather Channel. We also send your ads across a users browser. As soon as they go online they will see them.

Geo-Fencing Advantages

  • Drive Mobile Performance & Mobile Reach

  • Measure Online to Offline Conversions

  • Target Event Locations During Specific Date & Time Ranges

  • Incomparable Scalability

  • Pinpoint Accuracy

  • Granular Localization Via Custom Shapes and Sizes

  • Variable Recency (Instant – 30 days)

  • 100% Proprietary Technology

  • More Powerful and Accurate than GEO-IP Targeting

  • Identify High Concentrations of Customers

  • Location File Import and Export Capabilities

  • Track Customers

  • Target your competitors foot traffic/ potential customers

  • Track customers behavior

  • See when customers return to your location

  • ROI calculations made easy

 
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Competitor Locations

Target customers who have recently visited one of your competitor's locations. They have already shown interest in a similar product and are likely in an early stage in the purchasing cycle giving you the opportunity to switch their business away from your competitors.

Benefits

  • Target customers who have expressed interest in a similar product

  • Increase market share by attracting the competitions customers

  • Launch price matching or promotional offers

  • Disrupt your competitor's efforts with compelling offers

  • Promote features or benefits that make your product superior


Custom Audiences

Target specific audiences that are within a specific Geo-Fenced location or have recently been in a specific location. Custom audiences give you the ability to only target customers that you know have been in a location that is relevant to your business or product for up to 30 days after they last visited. When requested, we could pinpoint an executive sitting on the long end of a conference table. (Yes, that has been requested before) 

Benefits

  • Control who is in the audience you are advertising to by setting detailed Geo-Fence parameters

  • Select one or multiple locations to target

  • Only target customers who have been to a relevant location


Event Targeting

Target customers who attended specified events with the most precise geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers.

Benefits

  • Self Contained, Turn-key Event Targeting

  • Granularity down to the hour level

  • Audience building at precise locations with date and time parameters

  • Single or Multiple Locations Supported

  • Audiences are Portable and Reusable for Retargeting


Customer Loyalty

Target customers who have previously been to your brick and mortar location with promotional and loyalty offers. Customers who have shown interest in your products by visiting your location before. Therefore, they are critical targets for your marketing efforts.

Benefits

  • Convert customers who have already visited your location

  • Stay top of mind with previous customers

  • Gain product loyalty with promotional offers

  • Promote seasonal items, sales or events

  • Bolster rewards programs


Who can benefit

from Geofence Marketing?


Anybody! Here are some examples:

  • Personal Injury Attorneys

  • Plastic Surgeons

  • Universities/ Colleges

  • Car Dealerships

  • Medical Practices

  • Conferences, Trade Shows, Event Hosts

  • Hotels

  • Tire Shops

  • Chiropractors

  • Laboratories

  • Museums

  • Retirement Homes

  • Airports

  • Tourism Spots

  • … and many more. There is no specific niche you have to be in. Geofence Marketing is extremely powerful for everybody.